The Discovery Of The Dna Structure - 2092 Words

One of the most important things discovered and understood in biology within science, has been the discovery of the DNA structure. Where DNA is the abbreviation for deoxyribonucleic acid, though it is more known by nearly everyone simply as DNA. The idea behind DNA is that it is a self-replicating material that can be found in all living organisms, especially humans. The structure of DNA was solved in the year 1953, and was solved by four very important scientists who were; Francis Crick, Rosalind Franklin, James Watson, and Maurice Wilkins (Silverman, 2003). Franklin was seen to contribute to the DNA structure heavily through her own research and discoveries, while it was noted that both Crick and Watson worked together on their discoveries and research. It has been seen that Wilkins contributed less than the other three, but in saying this, he still helped with it and this was made obvious when he also received the Noble Prize. The Noble Price was awarded to Crick, Watson and Wilki ns in 1962 for the discovery and solution of the DNA structure (Silverman, 2003). Unfortunately, although Franklin had a big part in the discovery she was not awarded the Noble Prize, as she passed away in the year 1958 (Klug, 1968). If she was still alive at the award ceremony she would have received it alongside the other three. But it should be made clear that she was an important scientist during this discovery, which is seen through what she discovered. These four scientists all contributedShow MoreRelatedThe Discovery Of The Structure Of Dna1089 Words   |  5 PagesRosalind Franklin and her Contribution to the Structure of DNA Specific Purpose: To enable the audience to reflect on how Rosalind Franklin contributed to the discovery of the structure of DNA. Introduction: I. Open with Impact: Could you having a significant role in one of the greatest scientific achievements of all time, but not getting credit for it? Not only that, but constantly putting yourself in harm’s way to make this discovery, and eventually dying because of it? II. Thesis Statement:Read MoreEssay on The Discovery Of The Structure Of DNA1526 Words   |  7 PagesJames Watson and Francis Crick discovered the structure of DNA, but only by drawing on the work of many scientists who came before them. (Maddox, 2003) In 1944, Oswald T. Avery, Colin M. MacLeod, and Maclyn McCarty published â€Å"Studies on the Chemical Nature of the Substance Inducing Transformation of Pneumococcal Types†, which was the first scientific work to identify DNA as the molecule that carried genetic information, and became a breakthrough at that time. (Avery, Macleod, McCarty, 1944) BeforeRead More Discovery of the Structure of DNA Essay2374 Words   |  10 PagesDiscovery of the Structure of DNA On the last day of February in 1953, according to James Watson, Francis Crick announced to the patrons of the Eagle Pub in Cambridge, â€Å"We have discovered the secret of life† (Watson 115, 1980). As Brian Hayes, the author of â€Å"The Invention of the Genetic Code† states, â€Å"If life ever had a secret, the double helix of DNA was surely it† (1). However, it was not the work of these two men alone that led to the discovery of the power the lies within the double helixRead MoreYu Sun Park. Dr. Murphy. Lab Section 4. Discovery Of Dna1394 Words   |  6 Pagessection 4 Discovery of DNA double helix: Related to both Scientific and Humane Aspects DNA, the molecule of life that carries genetic information in humans and almost all other organisms, has been considered as one of the greatest discoveries until now. If DNA could not have been discovered, we would not be able to do or test numerous things such as paternity test and pathological confirmation. There are four main scientists who contributed their lives, knowledge, and ambitions to find out the DNA doubleRead MoreBiology : Structure Of Dna818 Words   |  4 PagesBiology: Structure of DNA The article â€Å"The Structure of DNA: Cooperation and Competition† by the Understanding Science team (the author is Stephanie Stuart, with the editor Anna Thanukos, and the web producers David Smith and Josh Frankel) begins with the history of the discovery of DNA. â€Å"During the early 1950s, the intellectual journeys of a bird biologist, an expert on the structure of coal, a designer of underwater mines, and a nuclear physicist intersected, resulting—not in aRead MoreThe Structure Of Dn Cooperation And Competition949 Words   |  4 PagesThe Structure of DNA: Cooperation and Competition PRACTICAL PROBLEM: The question â€Å"How do living things pass on their traits to offspring† had long been on the minds of researchers. CURIOSITY: Curiosity was a trait of all those who wondered about that question. Gregor Mendel was just one of those people leading up to the four who discovered the structure of DNA. The four people who discovered the structure of DNA built upon the EXPLORATION AND DISCOVERY of others: At the time of this discoveryRead MoreThe Importance of the Structure of Dna1582 Words   |  7 PagesKa Zhu The Importance of the Structure of DNA Understanding ideas at a macroscopic scale is simple. Looking at a clock, observing and understanding the movements of the hands over the numbered surface are, in essence, all one requires to use the device. In order for innovation to occur, it is imperative to understand the inner workings of the device on a microscopic scale to modulate its properties. Such is the case for many innovations in science, from the heat engine to penicillin, and is noRead MoreCharles Crick And James Watson On The Structure Of The Complex Molecule Known As Dna Essay1293 Words   |  6 Pageswas awarded to Francis Crick and James Watson for formulating the structure of the complex molecule known as DNA. These discoveries were a direct result of the accumulation of many scientists’ earlier analyses and findings of the DNA. Before Watson and Crick had developed the double-helical structure of DNA, indication of this genetic material had been revealed around the 1850’s. During the century fol lowing the first evidence of DNA, subsequent researchers had been eagerly examining the physical andRead MoreHeredity And Its Impact On The Field Of Heredity976 Words   |  4 Pagesto occur, and this happens during meiosis and fertilization. Throughout history we have seen significant discoveries in the field of heredity. Some of the most well known scientists in this field of heredity are Gregor Mendel, Erwin Chargaff, Rosalind Franklin and finally James Watson and Francis Crick. In 1856 to 1863, Gregor Mendel conducted a series of experiments that lead to his discovery of the fundamental laws of genetics. His research was published in 1866 but it wasn’t fully accepted untilRead MoreContributions Of The Structure Of Dna1683 Words   |  7 Pages Contributions to the Discovery of the Structure of DNA In the early 1950s, James Watson, Francis Crick, Rosalind Franklin, Maurice Wilkins and Erwin Chargaff had revolutionized molecular biology through their ground-breaking discoveries, which offered an astonishing view of the molecular mechanisms that underlie all lives. The structure of DNA was ultimately revealed by Watson and Crick in 1953. The specific pairings that Watson and Crick postulated allows an accurate copying mechanism for the

Family Systems Theory Family System Theory - 1789 Words

Family Systems Theory In many ways family systems theory can be seen as a broad field where there many different implications that make up the system, it is a system. A system is a set of objects that are bound together by a relationship, which are based around the attributes of the objects as drawn upon by (Janet.BB, 1982). Family systems theory addresses the many different ideals and values that make up a typical family, these include the roles each member of the family, the power relations either from the male of the family or both parents of the family, the boundaries that are set within the family to ensure that the structure of the family is secure, in both individualistic and collectivist families this can be seen (Fred Rothbaum, 2002). Abraham Maslow s Hierarchy of needs Abraham Maslow’s hierarchy of needs model is implemented off a hierarchal pyramid which is renowned as one the most motivational theories, it is mainly incorporated with business dynamics, and it can also be used when relating to cultural diversity. Maslow s hierarchy outlines in a hierarchal order as drawn upon by (Patrick.A.G, 2003) quoted by Maslow that the needs are Physiological, safety, social, self-esteem, and self-actualization . The physiological needs are the basis that an individual will attain such as, basic human needs which incorporate survival, food and shelter. After the physiological needs have been met, safety and security is the next priority need on the hierarchy,Show MoreRelatedFamily and the General Systems Theory1379 Words   |  6 PagesThe word family can be defined in many ways. When I think of the word family, I think of two or more individuals who are sometimes related by blood or through a strong bond of unconditional love, as well as, a shared experience, values, responsibilities, the law, even related through a community. Different families view themselves in different ways. They have different roles, have certain boundaries or rules, communicate and solve problems in a different way, and can adjust to change differentlyRead MoreBowen Family Systems Theory Summary1633 Words   |  5 PagesBowen’s Family Systems Theory Bowen’s Family Systems Theory Overview This adaptation of systems theory was coined by Dr. Murray Bowen and is referred to as Bowen’s Family Systems Theory. According to Murdock (2013), this particular adaptation of systems theory is considered one of the most reputable and well constructed compared to that of its counterparts. The author states that family systems theories can be utilized with individuals as well as with specific relationships within the family unitRead MoreIntroducing Systems Theory, Marriage And Family Therapists1578 Words   |  7 PagesIntroducing Systems Theory Marriage and Family Therapists (MFT) in training are tasked with helping a family work through conflict and arrive and more intimate and interdependent relationships, which can seem daunting or maybe even terrifying. However, the interaction patterns that show up in families can find some context and clarity for a therapist who knows systems theory. Systems theory suggests that individuals cannot be understood in isolation from their family context because families create relationalRead MoreFamily Systems Theory : The Family System Theory976 Words   |  4 Pages Family Systems Theory Columbia College Katie Jasper Mrs. Terri Carter Abstract The attached paper is an overview of The Family Systems Theory. Which is based on the work and research of Dr. Bowen. This is an significant theoretical approach within group counseling and therapy. It focuses on the role and impact of the person s original family to identify negative patterns. Evidence is used within the paper to showcase the appropriate usage and applicationRead MoreFamily Systems Theory And The Family System Theory1389 Words   |  6 Pageswithin the family. One can use The Family Systems Theory to be able to better understand divorce and its negative consequences. The Family Systems Theory views family as an emotional unit and individuals cannot be understood by themselves; they are understood better as a family as a whole (Hammond, Cheney, Pearsey). This theory views divorce as a negative thing that also has negative consequences. A family will fall apart if it is not made up of all of the typical members of a family (i.e. fatherRead MoreFamily Systems Theory : Family System Theory2174 Words   |  9 PagesWithin every family exists a system within itself. Family systems theory proposes that each family member affects the other, which contributes to the overall dynamic of the family system. In every family, there are three concepts that govern how a family functions, whether positive or negative. Homeostasis is how members attempt to keep order and control, feedback is how they communicate and bond with each other, and boundaries are how the family creates clear lines of contact between each otherRead MoreFamily And The Family System Theory 1179 Words   |  5 Pagesanalyze this Family is with the Family system theory. This theory states that the family functions as a system Within this system are rules, power structures and different patterns of communication. In this theory the family is seen as a whole rather than as its individual parts. We also assume that the family functions off of circular causality and redundancy principle plays a role in the family rules. The concepts that I am going to use to describe this family will include; family cohesion, communicationRead MoreTheory And Family Systems Theory1465 Words   |  6 PagesDuring the semester we have touched upon three important theories relating to social work and the social environment. Eriksonian theory, role theory and family systems theory have crucial aspects in understanding a person’s development. Eriksonian theory brings a positive outlook about people’s ability to change, the belief that clients have a sense of good judgment to do w ell and succeed. Erikson believed that if children had a healthier ego, the more driven they are to move on to the next sageRead MoreFamily Systems Theory954 Words   |  4 PagesAccording to Richard Charles (2001) â€Å"the effectiveness of family systems theory rests not much on empirical research but on clinical reports of positive treatment outcomes, the personal benefits experienced by the families that underwent this kind of treatment, and the elegance of Bowen’s theory† (p. 279). Bowen’s family systems theory views the family as an emotional unit and is a theory of human behavior. Systems thinking are used to describe the complex interactions in the unit. However, theRead MoreFamily Analysis : Family System Theory3709 Words   |  15 Pages Family Approach Research Paper Jamechya Carter Duncan Dr. Jill Joyce Marriage and Family Counseling October 7th, 2014 PART I: LITERATURE REVIEW After a thorough review of the textbook and the course material, the specific family system approach that I choose to explore is the Bowenian Approach for this literature review. This specific family system approach is also known as the Bowen Family System Theory as well (D.V. Papero, 2006). The Bowen Family System Theory was established by Murray

Humanmetrics Jung Typology Test Free Sample

Question: Discuss about theHumanmetrics Jung Typology Test. Answer: Introduction It is true that individuals can be characterized according to their general attitude presences, such as extravert, intuitive, thinking as well as judging. To begin with extraversion it indicates that the source and direction of an individuals energy expression. Accordingly an extraverts source and direction of energy expression is mainly in the inner world(Latham, Ringl, Hogan, 2011). Secondly, thinking represents the way a person processes information.Thinking means a person makes a decision primarily through logic. On the other hand, judging is a reflection of the way an individual implements their processed information. This means that in judginga person has to organize their life events and as a rule keep to their plans. Intuition is a method by which people perceives information. According to Jungs argument extraversionpreferenceis a general attitude because it reflects a persons attitude to the external world well-known by direction of universal interest. According to the extravert percentagewhich is over 50 percent it is an attractionfor, and looks for energy from the external world. On the other hand, introversion means the source and direction of an individuals energy expression(Chickerur, Kumar, 2011). Sensing-intuition preference represents a way through which an individual identifies information.Sensing is whereby an individual primarily depend upon actual and concrete information. Whereas intuition means that people rely on their own individual ideasabout things that are based on their understanding of the world. Thinking-feeling preferences is an indication the way a person processes information. Thinking preference is where a person makes decisions according to their common-sensereasoning and is less affected by feeling and emotions. Feeling preference is whereby a person decisions are as a result of their emotions and feelings(Ayadi, Chatterjee, Woldie, 2011).According to Jungs research on human behavior it was found that people the capability of making decisions in two different points of view, that is thinking and feeling. When people carry out decisions on the grounds of reason and logic they operate in a thinking mode. While when a person makes a decision according to their value system, or what they believe to be right they will be operating in the feeling mode. Judging and Perceiving People use judging and perceiving as they carry out their daily activities. However, the most challenge between judging and perceiving is the most difficult preferences among the four. Individuals with strong judgmentalpreferencescan be a challenge to accept individuals who have strong perceiving preferences. The energy of extroverts is outward to people and things. In this regard, it needs much stimulation and in most cases it express emotions.Therefore, people get their motivation from others. Consequently, the energy of introversionis inwards to ideas and concepts thus it requires less external stimulationbut it can be over-stimulated(Weiler, Keller, Olex, 2012). References Ayadi, O. F., Chatterjee, A., Woldie, M. (2011). Matching testing strategy with studentpersonality In a historically black university. Journal of College Teaching Learning (TLC), 3(3). Chickerur, S., Kumar, M. A. (2011, December). Project based learning in higher education with ICT: Designing and tutoring digital design course at MSRIT, Bangalore. In International Conference on Advanced Software Engineering and Its Applications (pp.590-597). Springer Berlin Heidelberg. Latham, C. L., Ringl, K., Hogan, M. (2011). Professionalization and retention outcomes of auniversityservice mentoring program partnership. Journal of Professional Nursing,27(6), 344-353. Weiler, C. S., Keller, J. K., Olex, C. (2012). Personality type differences between Ph. D. climate researchers and the general public: implications for effective communication.Climatic change, 112(2), 233-242.

The Enlightenment Essays (265 words) - Religion, Secularism

The Enlightenment The Enlightenment The Enlightenment was a movement of thinkers who believed that science could explain everything in nature. Until then, most peoplebelieved that god controlled the universe in a metaphysical manner. Metaphysical means beyond physical, and suggests that it is impossible for humans to comprehend things that happen in our environment. Galileo was one of the first thinkers of the Enlightenment. Galileo used a powerful telescope to discover that many moons surrounded Jupiter. He used his discoveries to prove the Copernicus' theory that the earth traveled around the sun. The church was opposed to Galileo's discovery. Galileo was imprisoned for heresy and printers were forbidden to print and of Galileo's writings. His students continued to discuss his teachings and in time, the ideas of using observations and measurement were to become the root of modern science. The thinkers of the Enlightenment encouraged people to use science to explore nature and to question what they had always accepted without questioning. The Enlightenment encouraged people to participate in government and to rethink old ideas like feudalism and primogeniture. The American Revolution was seen by many as a huge achievement for the Enlightenment. Two hundred years ago, our Constitution provided for a government where nobody was above the law. People had freedoms of speech and religion, and the press would be allowed to print any true statement. The Enlightenment also had a negative aspect. Many of the thinkers were atheists, who did not believe in god. They often attacked religion and the faithful. Many were also bloodthirsty in attempting to reach their goals. The French Revolution and the Reign of Terror were two episodes of history that ended the period known as the Enlightenment. History

Psychological Contracts The WritePass Journal

Psychological Contracts Introduction Psychological Contracts IntroductionComparison of Classic Modern Psychological ContractsReferenceRelated Introduction Psychological contracts can be defined as the informal and unwritten agreement between organisations and employees (Conway et al, 2005). An improvement in the general level of education and literacy rates has resulted in a shift from informal to formal contracts (Cullinane Dundon, 2006). The term psychological contract can be used to describe a combination of mutual beliefs and informal obligations that exist between an employee and an employer. It is quite different to written contracts that are more formal and acceptable in the court of law for the fact that they are printed on paper and can be reviewed by third parties. A growth in the volume of commercial activities made it difficult for early organisations to come up with tailor made contracts for each individual employee (Coyle†Shapiro Shore, 2007). This led to the proliferation of trade unions which sought to protect the interests of employees. Meanwhile the concept of psychological contract owes its origin to the huma n resource management (HRM) field and it has become an important concept in the practice of human resource management. This is because although employees sign contracts today, both the employer and employees have expectations outside the formal contracts which govern their relationships. For instance, when an employee loses a close one, many employers will make an effort to attend the funeral or even offer a cheque to support the individual to meet the funeral costs especially for deceased immediate family members. This gesture is not included in the formal contracts. Although there has been a major shift from psychological to formal contracts, psychological contracts continue to exist in HRM today. Psychological contracts change over time considering the fact that the needs and expectations of employees and their organisations also change over time (Conway et al, 2005). When an employee starts working after graduating from the university, his or her expectations are different. When the employee has worked for more than two years, their expectations become different and needs change. More elderly employees are concerned about retirement planning after their career. The younger employees who are still single would pay less attention to retirement issues and focus on themselves. Many young married women prefer jobs that will make it possible for them to take care of their kids. This is because they consider their career and family needs before accepting a job offer. In this respect, the psychological contract continues to evolve from one generation of employees to another, as each generation has a different priority (Wellin, 2007). In a like manner, organisational expectations fro m employees differ over time. When an organisation begins, it has different expectations from its employees. For the most part, many young organisations are eager about growth. They expect the employees to put in their very best to ensure that the organisation grows. However, as time goes by, the organisations needs begin to change. After having achieved growth, the organisation becomes concerned about consolidating its market position. During these changing times, the organisation’s expectations also evolve. Although psychological contracts are not legally binding, and are not included on paper, they continue to exist today and help to moderate the relationship between employers and employees (Truss et al, 2006). Psychological contracts are deeply rooted in organisational culture and beliefs (Cullinane Dundon, 2006). Once an organisation develops its culture, employees quickly identify the informal expectations of the organisation. On the other hand, employee associations s uch as trade unions and other labour movements also pass on information on employee expectations. Sometimes, this is manifested through strike actions and other activities that allow employers to understand the expectations of their employees. Changes in psychological contracts have continued to take place over the years. According to Rousseau (1995) three distinct eras can be identified in the evolution of psychological contracts. These three stages include the emerging phase, bureaucratic phase and the adhocracy phase (Rousseau, 1995). The emerging phase took place in the 18th Century in the beginning of the industrial revolution. It was characterised by a centralised workplace with powerful managers who exercised high levels of control over employees. Royal Doulton and Twinnings are two UK organisations that have survived the era till this present day. The bureaucratic phase began in the 1930s in top companies such as Ford. During this period, companies took care of loyal servants and were returned with lifetime employment (Rousseau, 1995). The psychological contract included loyalty and life time employment. The adhocracy phase, which emerged in the 1990s was led by successful IT businesses such as Apple and the other famous dotcom ventures. The era witnessed the proliferation of global organisations that emphasised the importance of the use of knowledge. These companies operate many different psychological contracts for various groups of employees. Comparison of Classic Modern Psychological Contracts Classic Psychological Contract Modern Psychological Contract The organisation was perceived as ‘father’ to employee that was perceived as ‘child’ Organisation and employees are both considered as ‘adults’ The organisation was the one that defined employees worth and value Employees have the capacity to define both their worth and their value The employers retained loyal workers whom it considered as good New employees flow in and out of the organisation with new innovative ideas Employees who obeyed all instructions were hired for life It is unlikely for the Y generation to work for one organisation for life Employees grew mainly through promotion and upon recommendation from managers Employees can grow through personal development Source: Niehoff, 2011 Considering the fact that the nature of psychological contracts is constantly changing, it is important for both employees and organisation to look for new ways of meeting the expectations of each other (Bunderson, 2000). The Y generation has its own set of expectations when it comes to psychological contracts. The new generation is more educated and spend much time online. For this reason, organisation must also take into account their needs and expectations in order to meet up with the psychological contract. One of the best ways through which companies can do this is by creating an online presence and promoting online interactions to promote the sharing of experiences amongst employees (Conway Briner, 2005). Younger employees prefer to read information online rather than read books that can take much of their time. As such, organisations need to take into account the needs of their employees irrespective of their generation so as to ensure that both sides fulfil their side of the psychological contract (Feldheim, 1999). Ciscos new report dubbed Connected World Technology Report has demonstrated that the younger generation (18-29 age bracket) are more attached to their technology than previously thought (Niehoff, 2011). Many employers are sceptical about recruiting the younger generation because they are more attached to technology than every other thing (Niehoff, 2011). The study confirmed the often vague and baseless claims that associated the Y generation to mobile and cyber technology obsession. According to the study, one in three university students surveyed said Facebook and other technology they invested in were just as valuable as air, water and shelter. Over 26% of respondents said being able to work remotely from home should be a right, and not privilege. Up to 74% of the university students surveyed said they should be able to access their corporate network in the future from their home computers in the future (Niehoff, 2011). This demonstrates the level of attachment the younger generati on places on technology and the virtual world. That notwithstanding, organisations should give the younger generation the opportunity to participate in building their businesses. The fact that they are young and energetic means that they have much to contribute to the growth of these organisations. Besides, online presence is necessary for promoting and marketing businesses these days. It is therefore left to employers to know when and how to hire young people in order to benefit from their capacity to contribute to their growth. In the 2010 survey, three out of five employees believed that the office was not necessary since employees can connect virtually and get work done from home (Niehoff, 2011). In conclusion, psychological contracts have been around for more than a number of centuries. And they are not expected to stop any time soon because organisations and employees will continue to develop non-verbal expectations from each other. Irrespective of the generation of employees that work in a company, management must continue to cater for the expectations of all its employees. This can take any form, such as promoting personal development of employees who have offered their services to the organisation over the years. When organisations hire employees, they outline the tasks which they expect these employees to perform. That notwithstanding, they expect the employees to do much more than what is written on paper. For instance, Apple does not expect its employees to go online and make comments that market Samsung smart phones. This is because they are competitors. Apple expects its employees to promote its services even in their social gatherings and amongst family members. Ho wever, this is not included in the formal employment contract. Reference Bunderson, S. (2000) How work ideologies shape the psychological contracts of professional employees: doctors responses to perceived breach, Journal of Organisational behaviour, Volume: 22, Page: 714-741 Conway, N. and Briner, R. (2005) Understanding psychological contracts at work: a critical evaluation of theory and research. Oxford: Oxford University Press. Conway, Neil Briner, Rob B. (2005) Understanding Psychological Contracts at Work: A Critical Evaluation of Theory and Research. Oxford, UK: Oxford University Press, (2005) Coyle†Shapiro, J. and Shore, L.M. (2007) The employee†organization relationship: where do we go from here? Human Resource Management Review. Vol 17, No 2, June. pp166†179. Cullinane, N. and Dundon, T. (2006) The psychological contract: a critical review. International Journal of Management Reviews. Vol 8, No 2,  Ã‚   pp113†129. Feldheim, M. (1999) Downsizing. Paper presented at the Southeastern Conference of Public Administration, St. Petersburg, FL, October 6–9 Lester, Scott W., Kickul, Jill (2001), Psychological contracts in the 21st century: What employees value most and how well organizations are responding to these expectations, HR. Human Resource Planning, Volume: 24, Issue: 1, Page: 10-21 Lester, Scott W., Turnley, William H., Bloodgood, James M., Bolino, Mark C. (2002), Not seeing eye to eye: differences in supervisor and subordinate perceptions of and attributions for psychological contract breach, Journal of Organizational Behaviour, Volume: 23, Page: 39-56 Niehoff, Brian P., Paul, Robert J. (2011), The just workplace: Developing and maintaining effective psychological contracts, Review of Business, Volume: 22, Issue: 1/2, Page: 5-8 Rousseau, D. M. (1995) Psychological Contracts in Organizations: Understanding Written and Unwritten Agreements. Thousand Oaks, CA: Sage Truss, C., Soane, E. and Edwards, C. (2006) Working life: employee attitudes and engagement 2006. Research report. London: Chartered Institute of Personnel and Development. Wellin, M. (2007) Managing the psychological contract: using the personal deal to increase business performance. Aldershot: Gower.

Books and Blogs About Cultural Appropriation

Books and Blogs About Cultural Appropriation Cultural appropriation is a complicated topic. Although the issue often appears in news headlines when clothing chains such as Urban Outfitters or singers such as Miley Cyrus and Katy Perry face accusations of cultural appropriation, the concept remains difficult for many people to grasp. The most simple definition of cultural appropriation is that it occurs when members of a dominant culture borrow from the cultures of minority groups without their input. Typically those doing the â€Å"borrowing,† or exploiting, lack a contextual understanding of what makes the cultural symbols, art forms and modes of expression significant. Despite their ignorance of the ethnic groups from which they borrow, members of the majority culture have frequently profited from cultural exploitation. Given that cultural appropriation is such a multi-layered issue, a number of books have been written about the trend. Members of marginalized groups have also launched websites specifically devoted to educating the public about cultural appropriation. This overview highlights noteworthy literature and websites about this persistent phenomenon. Cultural Appropriation And The Arts This book by James O. Young uses philosophy as the foundation to examine the â€Å"moral and aesthetic issues to which cultural appropriation gives rise.† Young highlights how white musicians such as Bix Beiderbeck to Eric Clapton have gained from appropriating African-American musical styles. Young also addresses the consequences of cultural appropriation and whether the trend is morally objectionable. Moreover, can appropriation lead to artistic successes? With Conrad G. Brunk, Young also edited a book called the Ethics of Cultural Appropriation. In addition to exploring cultural appropriation in the arts, the book focuses on the practice in archaeology, museums and religion. Who Owns Culture? - Appropriation and Authenticity in American Law Fordham University Law Professor Susan Scafidi asks who owns artforms such as rap music, global fashion and geisha culture, to name a few. Scafidi points out that members of culturally exploited groups typically have little legal recourse when others use their traditional dress, music forms and other practices as inspiration. The book is billed as the first to investigate why the United States offers legal protections for works of literature but not for folklore. Scafidi asks larger questions as well. Specifically, what does cultural appropriation reveal about American culture overall. Is it as innovative as widely thought or the byproduct of â€Å"cultural kleptomania?† Borrowed Power: Essays on Cultural Appropriation This collection of essays edited by Bruce Ziff focuses specifically on Western appropriation of Native American cultures. The book explores the artifacts, symbols and concepts typically targeted for appropriation. A range of people contributed to the book, including Joane Cardinal-Schubert, Lenore Keeshig-Tobias, J. Jorge Klor de Alva, Hartman H. Lomawaima and Lynn S. Teague. Native Appropriations This long-running blog examines representations of Native Americans in popular culture through a critical lens. Adrienne Keene, who is of Cherokee descent, runs the blog. She is pursuing a doctorate in Harvard University’s Graduate School of Education and uses the Native Appropriations blog to examine images of Native Americans in film, fashion, sports and more. Keene also offers tips to the public on combating cultural appropriation of Native peoples and discussing the issue with the person who insists on dressing up as a Native American for Halloween or supporting the use of Native Americans as mascots. Beyond Buckskin The Beyond Buckskin website not only addresses the appropriation of Native American fashion but also features a boutique with jewelry, accessories, clothing and more crafted by Native American designers. â€Å"Inspired by relevant historical and contemporary Native American clothing design and art, Beyond Buckskin promotes cultural appreciation, social relationships, authenticity and creativity,† according to the website. Jessica Metcalfe (Turtle Mountain Chippewa) maintains the website. She has a doctorate in American Indian Studies from the University of Arizona.

The Slowdown of Economic Development in China Essay

The Slowdown of Economic Development in China - Essay Example China for the past decade has seen a specular rise in economic growth. But it has faced many crises like democratic economic bubbles, astronomical debt, and overspending. It is a classic case of history repeating itself. What rises comes down and eventually levels out as the countries progress from crafts, agriculture to manufacturing and finally to service and knowledge economy. As a result, the countryside empties out and it no longer serves as the source of cheap labor. With a rise in fixed investment, the marginal return decline and thus each unit of capital generates less output than the previous ones. This is known as the law of diminishing marginal returns. During the Cultural Revolution in China, the growth dived down from as high as of 19% to below zero. Recent Chinese history reflects the role of the exogenous shocks which is far worse as compared to those of cyclical downturn. Such domestic turmoil is a severe attack on growth. Due to the Cultural Revolution, the growth de clined by eight, followed by seven percentage points. The same case happened during the Tiananmen Square massacre, where the growth dropped to 2.5 percent for two consecutive years (Joffe 1). The two revolutions is a fitting example that the more the state tries to grip, the more vulnerable the economy is to political shocks. Hence the Chinese authorities look at every civic disturbance from the point of view of Tiananmen revolt. They fear that their days are numbered. They have seen that the communist party collapsed overnight in the same year which saw protest at Tiananmen Square. Today everyone may be mesmerized by the awesome growth of China. But they cannot defy their verdict of economic history. No country has escaped from this history. The Western intellectuals have concluded that power may breed growth initially, but in the long run, it fails. The same thing is revealed by the affairs of the nation in the 20th century. A supreme leader of a nation may whip his people to brin g about frenzied industrialization which would normally take decades for democracy to achieve. But it is short lived. Top-down economies may succeed at first but it eventually fails as seen in Soviet case. Any Authoritarian government plants the seeds of their own demise. The system may move mountains through its use of power but eventually, the system is itself hardened like a mountain range becoming stony, immovable and impenetrable. The system tries to empower the vested interest so that they can get privileged access and then resists change since it will pose a mortal threat to their income and status. In such a society, the elites try to acquire as much riches a possible, more than what a free market would grant them. The government favors the organized interest and industries which seek more power so that they can gain subsidies, monopolies, protection, and tax subsidies more than the competitive system would grant them. If a state instead of the market determines the economic outcomes then politics will beat profitability. Building permits, Licenses, anticompetitive regulations, import barriers go to those players which are favored by the state. Such a system is not easily repaired. This is what China is facing now. Today China’s export sector contributes to its maximum earning. Once this ends, the countryside of China will not be able to feed the industrial machine with cheap labor.  

Bilingual Versus Dual Curriculum Instruction Essay

Bilingual Versus Dual Curriculum Instruction - Essay Example The essay "Bilingual Versus Dual Curriculum Instruction" talks about the history of bilingualism in education which can be categorized into four major stages: permissive, restrictive, opportunist and dismissive. Prior to the arrival of the European immigrants, United States was home to a variety of native languages, and after the advent of foreign immigrants into the country, the number of languages spoken within its territory increased to approximately two hundred. Throughout the nineteenth century till the beginning of the First World War, the existence of such diverse languages was commonly assimilated throughout the country. Language diversity was acknowledged as the custom and promoted via religion, print media such as publishing of newspapers in diverse languages, as well as using education as a tool to promote language use. Evidence of such permissive period in the history of bilingual education in the country can be found in the various schools which exist throughout the United States. During the early nineteenth century, the government endeavored to suppress certain indigenous communities such as the Indians, by laying out regressive policies which sought to restrict them to their reservations. Furthermore, several institutions, such as the American Protective Association, were established which strongly encouraged an English-only system of education. The Immigration Restriction Leagues was established during the same period, which aimed at eluding the immigrants from entering the U.S.

Human Heart Essay Example for Free

Human Heart Essay The human heart is by far one of the most vital organs of the body. It has a mass that ranges from 250 grams to 350 grams. Its contraction and expansion results in 2000 gallons of blood being pumped through the body’s blood vessels per day. It’s located in the middle of the chest protected by the ribcage. Its building blocks are a unique type of muscle known as the myocardium, and it’s enclosed by a double-walled membranous sac known as the pericardium. The double-walled membrane houses the pericardial fluid which cushions the heart preventing shock and nourishing it. It’s divided into four chambers and has a large network of arteries and veins. The chambers are known as the atrium and ventricles. A special kind of muscle called the septum divides the right cavity and the left cavity. Normally the expulsion of blood from one cavity would result in a subsequent amount of blood flowing into the adjacent cavity. The left ventricle is the strongest and largest chamber since its tasked with pumping blood to all parts of the body through the aorta. The right cavity of the heart which is composed of the right atria and right ventricle receives deoxygenated blood from all parts of the body and pumps this blood to the lungs for oxygenation (pulmonary circulation). The left cavity composed of the left atria and left ventricle receives the oxygenated blood from the lungs and pumps this blood to all body parts through the aorta (systemic circulation). The heart has four valves that regulate the flow of blood through its chambers. Blood flow from the right atrium to the right ventricle is regulated by the tricuspid valve. The pulmonary valve regulates blood flowing into the pulmonary artery from the right ventricle. Oxygenated blood from the lungs passes through the mitral valve situated between the left atrium and left ventricle. The aortic valve regulates oxygenated blood flow from the left ventricle to the aorta for delivery to the body. One of the greatest threats to the hearts proper functioning and subsequently to a person’s survival is a heart attack. A heart attack occurs when the heart is not able to pump blood effectively due to arteries clogging. Deposition of fatty cells in arteries will lead to their constriction inhibiting the flow of blood leading to a heart attack which is fatal in most cases.

Essay --

Technology and People Technology has created a world of its own covering all the old traditions and machines. This technology has made remarkable changes in the human life by making it more and more comfortable and in other words paralyzing the human body except brain. All over the world, computers and computerized machines are performing the tasks and human are only their users or programmers. Tradeoff is a somehow a term used normally at business level. Its original meaning can be exchange, substitute or transaction. It means that tradeoffs have made many differences in many fields. Now, the manual labor has been exchanged by the computerized systems. And the locomotion was done on or through animals in the past; fashionably designed cars have substituted them. Aero planes, helicopters and large ships now substitute big animals like camels that were used to travel between different countries. So, tradeoff is basically used for substitution of anything, in other words, the substitu tion of manual work into technological work. Here we will discuss the two major technologies that have changed a lot of things and the way of living. Computers (Positive consequences) Computers and computerized technology have brought a revolution in the world. It has made our world a global village by interconnecting all of us together through Internet. There seems to be no difference between America and Asia or Europe and Africa now. Since 1980, a huge variation is seen in the different fields of life. These changes can be identified from daily life activities to big projects. Of course, these new developments have also opened many new ways for people to get into work. For example, we have now laundry systems, home delivery systems, letter writi... ...ch use of labors is left. The work that has been done by 10 workers before can only be handled by a single machine and with perfection. Day by day, new advancements are made thus by making the use of a man more and more less. People can get everything now by Internet or just by making phone call. A truck can take a large amount of material at a time and it can be loaded and unloaded by using lifting machines. Similarly, the planes have made the transportation fast and flawless and the use of labor is also decreased there. Conclusion In end, I would like to say that ‘To gain something is to lose something’, we now have advance life level with lots of comforts but we also have serious health problems that running side by side. But it’s in our hands and we can stop the negative affects if there are given serious thoughts as most important are the humans not machines.

Human Resource Info Systems Essay

Training is a very important part of the human resources department. Training is a big part of human resources for a couple important reasons. Some of the reasons that training is important are: training helps develop optimism in the trainee, more job skills and knowledge are obtain from training, training helps the trainee to feel more comfortable with the employees they will be working with, and training also helps the trainee learn how to be better organized with the activities the job requires from them. If training wasn’t provided for them new employees coming into the work field would be confused when they started working and this could cause them to have low self-esteem and want to give up on their job because of the lack of communication and ability to provide great quality of work. The HRIS I have chosen is training. The training system will provide the new employees with an online training program which will help them train themselves. This training system will consist of a video explaining their job tasks, and certain test that will test their previous knowledge and help the HR manger give every new employee individual training activities after they have been tested. The training program will consist of real life scenarios that will help them figure out how to deal with situations that have occurred before to other employees. I was searching for a couple of vendors and found two of them that caught my attention. One would be Datamaticsinc. http://www. datamaticsinc. com/ Datamatics Management Services, Inc. delivers automated time and attendance software systems and workforce management services that will help Castle Family Restaurant control payroll costs and maximize productivity. These systems improve employee tracking, scheduling, absence management, job costing and labor analytics. And another I had found was trainer active http://www. fenman. co. uk/traineractive/about/index. hp where their massive Training Activity Portal allows them to build their own unique collection of ready-made trainer-laced trinities or tailor their own training programmer, supposedly saving up to 80% of the course preparation time. Now looking at both of these I decided to choose the first one which is Datamaticsinc because they provide a way better software in my opinion. Since I’m planning to have on person in charge of one of each restaurant I will need to train that person. Training has a big impact on a company. I believe that Castle Family Restaurant will benefit from having this training online system. Jay Morgan is having trouble running all restaurant locations. Jay Morgan is trying to reduce as much traveling to each restaurant location as possible and having this online training system will his employees to get train well for each restaurant location. This program will give employees the skills to better run the restaurant and have more knowledge of the tasks needed from them and will also help Jay Morgan conserve time and decrease each Castle Family Restaurant location.

Anthem by Ayn Rand

To be in full control of a man, dictators must not only enslave his body, but also destroy his mind. A man’s mind and the knowledge that a man has is his most powerful weapon. By depleting the mind of knowledge, a man cannot be in control of his own self and therefore is more easily conquered. In Anthem by Ayn Rand, the leaders and society in her book seek to accomplish control by choosing the jobs for the people, keeping the word â€Å"I† unknown, and maintaining a sense of unity from birth. In Anthem the leaders of the society in the novel, the High Council, examine the students and based upon their observations, give the students their jobs accordingly. In Anthem’s society, students are given jobs not to who will fulfill them the best, but based on how intellectual the student is. A smart and eager student such as Equality 7-2521, the protagonist in the story, receives a job that will dull his brain. Equality 7- 2521 is given the job of a street sweeper; he is extremely smart and the council recognized what he is capable of. The High Council gives the more important jobs, such as Scholar, to the students who are unintelligent so that the High Council can more easily control them. By destroying the smart student’s mind, the council can control them and cause them to become more unintelligent. To have complete control over the society in Anthem, the High Council keeps the word â€Å"I† unknown. By keeping this word unknown, the High Council is not only causing the society to think of themselves as one, but they are also causing the people to fear what is outside their world. Each person believes that without each other, nothing is possible and that thought instills fear into the society’s mind. By implanting fear into the minds of the people, they are afraid of what would happen if something in society were to not be the norm. The society, together as a whole, rejects anything that violates their comfort level and they destroy it. We see this happen when Equality 7-2521 goes to the World Council and presents to them his inventions, electricity and the light bulb. The World Council decides that since this invention was created by one person and not a group of people that it would ruin their society and they threaten to kill Equality 7-2521 and obliterate his inventions. By maintaining unity from birth, the dictators and society in Anthem create a sense of constant longing for another person; this leads to the fear of being alone. Each year, the new group of babies born go into the Home of Infants, then they are transferred into the Home of Students and then are given their jobs. Because each person believes that he cannot live alone, it keeps the society together. Equality 7-2521 spent time alone while he was experimenting so he realizes that man can accomplish things alone. The people in the society are dependent on each other to create a sense of security. Without that dependence, the society would split apart and each person would do how he wishes. Just as a man’s knowledge is his greatest power, it is also his greatest enemy. In Anthem by Ayn Rand, the society is ridded of knowledge and that is what causes the leaders to have total control over the people. They accomplish control by choosing the jobs for the people, keeping the word â€Å"I† unknown and maintaining a sense of unity from birth. By doing these things they not only enslave the bodies of the people, but also destroy their minds.

Free Essays on E-Business

E-Business Comparison In today’s market there are many selections for the consumer. Not only do you have your traditional retail outlets but also now a person can shop form the comfort of their own home on the Internet. Most every company has some sort of Internet site; some just with corporate information but most sell their product directly on the Internet. There are two types of Internet retailers, Click and Brick, which is a company that has both Internet and Retail stores, and Click and Click, which is a retailer that sells solely on the Internet. Both types of companies can be very successful and the following is a compare and contrast of both. An example of a Click and Brick company is Hat World. Hat World is a retail outlet that specializes in sports headwear. They are the largest mall chain in the United States with 420 stores. Hat World grew to these numbers in less than 10 years so it can be said that they are a successful retail company. However the retail stores were only scratching the surface of the business that Hat World had waiting for them on the Internet. Hat World.com has been another overwhelming success for Hat World’s business. Now customers can shop for their favorite sports team’s hat without even leaving the comfort of their own home or they can stop by Hat World at their favorite mall. Hat World can sell their product at any time of the day to many more customers than their 420 stores can reach. Their online shopping also adds another dimension and that is the ability to return items purchased online to the retail store in the mall. The convenience of shopping at Hat World is ou tstanding. It seems that Hat World could possibly move to a complete on-line retailer and save the expenses of operating a retail facility. However, they could lose not only the convenience factor but also the recognition of millions of Americans walking past your store on a daily basis. It would be very hard t... Free Essays on E-Business Free Essays on E-Business E-Business Comparison In today’s market there are many selections for the consumer. Not only do you have your traditional retail outlets but also now a person can shop form the comfort of their own home on the Internet. Most every company has some sort of Internet site; some just with corporate information but most sell their product directly on the Internet. There are two types of Internet retailers, Click and Brick, which is a company that has both Internet and Retail stores, and Click and Click, which is a retailer that sells solely on the Internet. Both types of companies can be very successful and the following is a compare and contrast of both. An example of a Click and Brick company is Hat World. Hat World is a retail outlet that specializes in sports headwear. They are the largest mall chain in the United States with 420 stores. Hat World grew to these numbers in less than 10 years so it can be said that they are a successful retail company. However the retail stores were only scratching the surface of the business that Hat World had waiting for them on the Internet. Hat World.com has been another overwhelming success for Hat World’s business. Now customers can shop for their favorite sports team’s hat without even leaving the comfort of their own home or they can stop by Hat World at their favorite mall. Hat World can sell their product at any time of the day to many more customers than their 420 stores can reach. Their online shopping also adds another dimension and that is the ability to return items purchased online to the retail store in the mall. The convenience of shopping at Hat World is ou tstanding. It seems that Hat World could possibly move to a complete on-line retailer and save the expenses of operating a retail facility. However, they could lose not only the convenience factor but also the recognition of millions of Americans walking past your store on a daily basis. It would be very hard t...

Enrollment to the Freelance Writing Course Closes Today

Enrollment to the Freelance Writing Course Closes Today Enrollment to the Freelance Writing Course Closes Today Enrollment to the Freelance Writing Course Closes Today By Daniel Scocco Today is your last chance to join the DWT Freelance Writing Course. Enrollment will remain open until midnight (GMT). The next edition of the course will take place only in mid-2013. Below, you’ll find what some of the past students had to say about the course: â€Å"What you supplied has far exceeded my expectations, both in content and value for money. I congratulate you on a job well done.† (Margaret Huggins, Australia) â€Å"I just wanted to let you know how much I enjoyed the online course. I have been researching content on how to establish a freelance writing career since earlier this year and your course provided information that I just haven’t been able to find anywhere else. Thanks for taking the time to develop this in a straightforward and manageable fashion.† (Yvonne Smith, United States) If youve been writing for a while as a hobby, this course will teach you the steps needed to take it further, into running your own business. With Alis writing skills and Daniels business acumen, youre really learning from people who have experience. The bonuses and private forum alone are worth the cost. (Rhys Winne, England) We also offer a 60-day money-back guarantee: If you are on the fence about joining, feel free to enroll and take the whole course. If, after that, you decide it was not what you were looking for, simply email us, and we’ll refund your money on the same day. Click here to visit the course page where you can enroll and check all the details, including the course structure, price and bonuses. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should KnowHow to spell "in lieu of"One Scissor?

How the UK Prime Minister should implement the fiscal policy at the Essay

How the UK Prime Minister should implement the fiscal policy at the time of recession - Essay Example Fiscal policy can be used to curb economy shocks such as recession. This paper is a critique of how the prime minister of UK can implement fiscal policy at the time of recession and the economic consequences of the policy. The government can decide to use taxation to regulate the economy by introducing tax incentives or increasing taxation to finance investments. An increase in income tax decreases the net income of individuals. This has the effect of lowering labour productivity as workers do not want to work more hours since they are demotivated.Others may decide to work more hours in order to cover the raise in tax .On the other hand, lowering the starting rate of income tax leads to increased labour productivity and efficiency and also labour supply hence decreasing the level of unemployment and increasing economic growth (Creel & Sawyer, 2009). Indirect taxes have the effect of increasing or lowering demand for goods and services. An indirect tax on goods such as duty leads to increase in its price and consequently decrease in demand and vice versa. On the other hand, if the government decides to give tax incentives to producers, this will decrease the cost of production and consequently the price of the products. As Barrell (2004) notes, reduction in prices has direct impact of increasing demand for the commodity hence increased economic activities. Taxation is also a tool for attracting domestic and foreign investments. If a government wants to attract investments, it reduces corporation taxes as well as business taxes. This in turn encourages fixed capital investments by businesses in terms of new machines, technology advancement, developing workers skills as well as developing infrastructure hence more economic development (Creel & Sawyer, 2009). Government also can give tax allowance on research and development and consequently more businesses are set up creating more employment and increasing

Company Coursework Example | Topics and Well Written Essays - 1250 words - 1

Company - Coursework Example The report has also examined little management accounting techniques. Finally, the report has attempted to evaluate some current techniques that are appropriate for strategic management accounting. The report is generally to be used within Spacenet.inc; a well-established ICT firm based in Brussels. The board of associations and the management depend on financial reports to be able to cognize the economic situation of the board and to help the whole team in the process of decision making. For the purposes of improving the usefulness of financial information in the perspective of the decision making process, financial statements should be analyzed (Young, 2003). In that perspective, financial statement analysis can be described as the process where data is converted from financial statements into meaningful information for the organization quality evaluation by use of diverse analytical methods, which is very essential in the entire process of rational management. The function of financial report analysis is to identify good characters of Spacenet.inc so that the management can apply most beneficial characteristics. At the same time such reports also help an organization to recognize its weaknesses and take the necessary actions. A good financial strategy should consider both strength and weaknesses of the company. The use of internal financial statement prepared for top management provides the information they require in monitoring the organization’s operation and aid in decision making. Published reports rely on internal financial reports to inform investors, lenders and suppliers about the firm’s financial position. One limitation of both internal and published financial report in decision making is that the data given is based on the market at that particular time (Young, 2003). Subject to the nature of the market, change may be observed very quickly, so top managers are not supposed to assume that figures as per the last reports will be stagnant

International Culture and Ethics Research Paper

International Culture and Ethics - Research Paper Example There is need for individuals to develop intercultural cooperation skills that will enable them to cooperate with other people of different culture for is vital for survival. Business ethics refer to standards of moral behavior that relate to corporate as well as entrepreneurial situations while business culture refers to values, norms morals that are practiced by a group of people and they reflect their way of living or the way they do business. The two lead to expected behavior of people in an organization or as they do business. Since ethics suggest standard, it implies that they entail a legal aspect and violation of ethics can lead to legal ramification while violation of the business culture may not result to something so drastic. To individuals wanting to operate a business between different regions or countries there is need to compare the culture in your home country with that of the host country. In order to start an international business, individuals need to ask themselves some essential open ended questions and make a thorough research on the particular business and the countries to be involved. This is simply because it will require that the person functions in a foreign language. At first, it is quite in order to have a look at guides having articles on how to do business world wide and make deals on how to operate the business. This may require negotiating on the tactics to use, determining the value of connections required, use of business card and content, how to present oneself in meetings, language to use in promoting the business, adherence to company policy governing the type of business and get to know more of the business culture information. Secondly is to important to consider a prosperous entertainment which entails determining typical mealtimes for the day, best venues the business entertainment is to take place, acceptance or declination of invitations, gu idelines of hosting a social event and get to know more on business

Desert Industry

Desert Industry INVESTIGATING COMPETITIVE ADVANTAGEIN THE SMALL SCALE DESSERT INDUSTRY IN SOUTH WALES. 1. INTRODUCTION: Financial Success often depends on marketing ability of a firm. Finance, operations, accounting and other business functions cannot help unless there is sufficient demand of products and services of a firm in the market. Hence, the focus of the firms today is totally on the customers (Kotler and Keller, 2006). In broader sense, the whole marketing process can be defined in the following diagram: In every stage of the marketing process, a firm not only has to keep its focus on the customers but also have to keep the efforts to be ahead of its competitors. Hence, in each stage of the marketing process, a firm tries to be ahead of its competitors by gaining a competitive advantage over them. In order to do this, certain competitive strategies are followed. These strategies involve taking offensive or defensive actions to create a defendable position in the industry. The best competitive strategy for a firm is unique and dependent on the challenges that the firm is facing. However, it is not possible for a firm to enjoy a competitive advantage in the market over a same strategy for long term basis. So, with the change in the external environment and competitors strategies, the competitive strategies of a firm, too, has to undergo certain changes. The project proposes to study competitive advantage for small firm in desserts industry, which has created a niche segment for itself in the competitive dessert and bakery market of South Wales. It also aims to study the importance that such small firms give to competitive advantage and the way they evolve with time. 2. FOCUS 2.1 Aim: By considering the above mentioned facts, the aim of the project has been narrowed down to: â€Å"To study Wales dessert market taking into consideration the prominent players in the industry, thereby, identifying the evolution of its competitive advantage and strategies over a period of time and the possible opportunities and threats in the coming time†. 2.2 Objectives: 1) To study Wales Dessert market and evolving competitive strategies of prominent players of industry with time. 2) To carry on a comparative study on the competitive strategies of the prominent players of wales dessert market. 3) To identify the upcoming threats and opportunities, hence, making recommendations in terms of how players can gain competitive advantage over its competitors. 3. CONTEXT: The concept of gaining competitive advantage forms the thrust of marketing activities in an organization. Working on a project using a study on competitive advantage would be a great value addition to me as a student of marketing specialization. This is because of the reason that Competitive advantage encompasses almost all major aspects/fields of marketing ranging right from the conception of product development through product promotion to product launch and strategies for its sustenance in the market. The reason for choosing not too developed dessert market was that information about the competitive advantage and strategies of large firms and MNCs is well talked of in books, articles, news, journals. Even while compounding theories and frame works related to competitive advantage and strategies, theorists have given major consideration to large corporations and MNCs. The Focus of project on such small segment industry is to understand the perspective and dimensions of the concept of competitive advantage and strategies at a small scale. 4. LITERATURE REVIEW: 4.1 About the Conceptual framework: Competitive advantage: The Concept The concept of Competitive Advantage was compounded by Michael E. Porter in 1985. In order to create a defendable position in the market or in order to survive successfully in the presence of various competitive forces so as to generate high returns on investments, it is important for a firm to take either offensive or defensive strategies (Porter, 1998). Resource Based Theory The major contribution of the resource-based view of the firm to date has been as a theory of competitive advantage. It argues that it is very important for a firm to develop a sustainable competitive advantage (SCA) within so as to successfully survive in highly competitive market. According to the theory, achieving a SCA allows the firm to earn economic returns over its investments. Also, it lays emphasis on how firms achieve and sustain competitive advantages. The theory puts forward the idea that in order to gain competitive advantage, possession of certain key resources that have unique features like value, barriers to duplications and appropriability, acts as an effective stimulus. The theory also stresses upon effective deployment of the resources in the market to maximize returns and on the appropriate strategic choice of the firm (Fahy and Smithee, 1999). A customer should see any competitive advantage as a customer advantage. For example, if a company sells fresh food than its competitors, this will not be a customer advantage if customers do not value fresh food. Companies must concentrate on building customer advantages because only by focusing on customer advantages, high customer satisfaction and vale can be assured which further leads to repetitive purchases that are i.e. A loyal customer base and ultimately higher market share (Kotler and Keller, 2006). Resource-Based Model of Sustainable Competitive Advantage : Source: (Adapted from Fahy and Smithee, 1999) Porters Generic Strategies: These are the Basic approaches to strategic planning that can be adopted by any firm in any market or industry to improve its competitive performance. For an organisation to obtain a sustainable competitive advantage Michael Porter suggested that they should follow either one of three generic strategies: 1) Cost Leadership 2) Differentiation 3) Focus These strategies are applied at the business unit level. They are called generic strategies because they are not firm or industry dependent. Each generic strategy implies different skills and requirements for success which commonly translates into differences in organisational structure and culture. Cost Leadership A firm is said to be following the strategy of cost leadership if it is able to deliver a product with same features and quality as its competitors but at a comparative lower cost to the customer. For a business to achieve such a strategy, it is important to achieve low cost of production and distribution. In short, the strategy emphasizes on charging lower price than competitors to gain more market share (Kotler and Keller, 2006) (Dibb et al, 2006) and (www.quickmba.com). Differentiation The differentiation strategy, unlike cost leadership, lays stress on delivering products with the benefits exceeding the same products produced by the competitors in the market. According to the strategy superior performance of the product is valued by a large part of the market (Kotler and Keller, 2006) (Dibb et al, 2006) and (www.quickmba.com). Focus The focus strategy is also known as a niche strategy. This strategy is adopted when a firm is neither in a position to implement cost leadership nor differentiation strategy. In this strategy the focus in terms of efforts and resources is confined to on a narrow and defined segment of a market. A niche strategy is often used by smaller firms. A company could use either a cost focus or a differentiation focus. A firm using a focus strategy often enjoys a high degree of customer loyalty, and this entrenched loyalty discourages other firms from competing directly (Dibb et al, 2006) (Kotler and Keller, 2006). PROS: 1) Porters generic strategies model achieves to reduce the strategic alignment of the organisations between cost and differentiation. The model successfully indicates that differentiation strategy is equally effective as cost leadership. 2) The selection of a generic strategy provides direction to management and staff that helps them acquire internal consistency between management style, reward system, recruiting policy, etc. so as to shape its internal structure as per the choice of strategy of the firm. CONS: 1) The concept of porter generic strategies is mostly focused on large multinational companies with multiple business units although the strategy can be implemented on small organisations too, but the tools employed in the strategies are too complex to add optimum value to them. 2) Porter stated that competitive strategic analysis needs to happen on an ongoing basis. But even when a quantitative/economic change in the industrys conditions is detected, the reaction is frequently too late to realign the company. Most change occurs bottom-up, intuitively and creatively, and can be detected early using soft data rather than hard data Porters Five Forces: Michael Porters Five Forces of Competitive Position model provides a simple perspective for assessing and analysing the competitive advantage or strength and position of a corporation or business organization. Industry structure and positioning within the industry are the basis for models of competitive strategy promoted by Michael Porter. The â€Å"Five Forces† diagram captures the main idea of Porters theory of competitive advantage. Source: (Adapted from Ankli , 2007) Bargain Strength of Supplier: Since a powerful customer always has the discretion of forcing supplier for discounts, delay payment or preferred services, later, sometimes have to partly finance the former, so the supplier has to partly finance them. As for examples, Enormous bargaining power is enjoyed by huge Supermarket chains that have huge, concentrated buying power (C Murphy, 2005) (Thompson and Strickland, 2004). Bargain Strength of Customers: The bargaining power of the customer depends on the range of choice of suppliers that it has with him/her. In a situation of monopsony, where one customer has the choice of many suppliers, the bargaining power of customer is high to an extent where he himself sets the price. Whereas for a situation where customers are poorly placed, their bargaining power is negligible and hence they have to accept the terms offered by the suppliers (Ankli, 2007) (Aaker and McLoughlin, 2007) (Thompson and Strickland, 2004). Potential Entrants: The firm has to be alert from not only the competitors but the new entrants in the market pose equal threat of market share being snatched. The possibility is even higher if there are minimal barriers to the entry and exit to business entities in the market. However, in reality, the industries have the policies that protect the financial interests of existing firms in the market and restrain additional rivals from entering the market (Thompson and Strickland, 2004) (Ankli, 2007). Substitutes: Another set of competitors that may pose threat to the market share of a firm are the firms that produce the products that can be substituted against the existing product of the firm. This threat is of high intensity if there is high willingness among the customers to switch from the use of current product to its substitute. Some major factors that may stimulate the willingness of customers to switch to the use of substitute can be use of breakthrough technology in substitute, Steep price difference between the existing product and the substitute (C Murphy, 2005) (Ankli, 2007). Industry Rivalry: The intensity of competition is directly proportional to the structure of the industry. What matters here is the number and capability of your rivals if you have many competitors and they offer equally valuable products and services, then in this situation you will have little power. If you are doing the same thing what others are doing i.e. suppliers and buyers are not happy with your deal, theyll go elsewhere. On the other hand, if you do that no-one else can do, then you can often have tremendous advantage and strength (Thompson and Strickland, 2004) (Ankli, 2007). According to Obasi Richard, with the use of the concept of Competitive advantage and strategies, it would be easier for the firms to have a better insight in business situations and the appropriate strategies pertaining to these situations. Also, the managers would be able to make tactical decisions rather than relying on their intuition, experience, or trial and error alone (Akan et al, 2006). 4.2 About the Chosen Sector: The desert industry of UK is although small industry however it is growing at a good pace. Since last few years many new players have entered in this segment and have been using competitive marketing strategies like Online Marketing, Customisation etc to sustain and do well. According to the website of British baker magazine there is an increase in the cake and cake bars market by 7% in the year 2008 as compared to 2007 to reach GBP 1.52 bn. According to research from Mintel out of the whole only two-third of the consumers only consume the cakes, frequency of use and penetration level is declining. Report also stated that the market is likely to grow between 2008 and 2013 by 26 % (www.bakeryinfo.co.uk). According to Reuters the UK biscuit and the cake market in the year 2007 was approximately to be worth GBP 2.96bn, a boost of 13.6% since 2003. It is likely to see a rise in the biscuit and the cake market between 2008 and 2012, even though this may be largely driven by rise in input cost. Biscuits and cakes are getting a tough competition from other alternatives such as fruits and savoury snacks but its value growth is maintained due to some added value activities (www.reuters.com). It can be seen that the dessert industry is growing and considerable research can further contribute to aspiring small desert industries which is my intention. 5. Research Methodology: 5.1 Research Paradigm: The research paradigm which will be used in the dissertation is Phenomenology. Phenomenological approach to research is so called because it is based on the way people experience social phenomena in the world in which they live. Phenomenologists are concerned with what things mean, rather than with identifying and measuring phenomena. They are particularly interested in the idea that human experience is a valuable source of data, as opposed to the idea that true research or discovery lies in simply measuring the existence of physical phenomena. 5.2 Research Approach: Since the project aims to find out competitive advantage and competitive strategy, so the findings of the project would be qualitative in nature. 5.3 Research Methods: Different research methods used for primary data are: * Surveys * In Depth Interviews Different research methods used for Secondary data are: * Self study from internet * Books * Research articles and journals 5.4 Sampling: For the analysis, two samples are considered, namely: a. Consumers b. Players in the Dessert Industry The consumers would be taken from all age groups, geographic locations and lifestyles. Similarly, players too would range from the biggest players in the market to the small organizations involved in the same business. 5.4.1 Sampling Criteria: For the analysis, two samples are considered, namely: a. Consumers b. Players in the Dessert Industry The consumers would be taken from all age groups, geographic locations and lifestyles. Similarly, players too would range from the biggest players in the market to the small organizations involved in the same business. 5.4.2 Number of Respondents/Participants: For Customers: 125 150 For Players: 10-15 5.4.3 Sampling Technique: The probability Technique will be used. The probability sampling is also known as random sampling. It gives each member of the target population an equal probability of selection. 5.5 Methods to analyse Primary Data: The study would use MS excel for the analyses of the primary data and text analysis as well. 6. ETHICAL CONSIDERATION AND ISSUES: Ethical considerations towards respondents: * Proper information about the study * Anonymity of the participants * Freedom to choice Ethical considerations for self: * Clear communication with respondents * Use of authenticated data * Proper interpretation of data 7. REFERENCES: MURPHY, C. 2005. Gathering, Analysing and putting it to work 1st edition. Aldershot, Hants: Gower Publishing Limited Doyle, P., Stern, P. 2006. Markeing Management and Strategy 4th edition. Harlow, Essex: Pearson Education Limited Dibb, S., Simkin, L., Pride, W., Ferrell, O. 2006. Marketing Concepts and Strategies 5th edition. Boston, MA: Houghton Mifflin Company Thompson, A., Strickland, A. 2004. Strategic Management Concepts and Cases 13th edition. New York, NY: McGraw-Hill Aaker, D., McLoughlin, D. 2007. Strategic Market Management 7th edition. Chichester, West Sussex: John Wiley Sons, Ltd Kotler, P., Keller, K. 2006. Marketing Management 12th edition. Harlow, Essex: Pearson Education Limited Porter, M. 1998. Competitive Advantage Creating And Sustaining Superior Performance 11th edition, New York, NY: The Free Press QuickMBA. 2007. Competitive Advantage [WWW] http://www.quickmba.com/strategy/competitive-advantage/ (15th Nov, 2009) Bakeryinfo.co.uk. 2008. cake market on the up but trends are changing [WWW] http://www.bakeryinfo.co.uk/news/fullstory.php/aid/3879/Cake_market_on_the_up,_but_trends_are_changing.html (13th Nov,2009) Reuters. 2008. Fahy, J., Smithee, A. 1999. Strategic Marketing and the Resource Based View of the Firm. Academy of Marketing Science Review, 10, pp. 1-20 Ankli, R. 1992. Michael Porters Competitive Advantage and Business History. Business and Economic History, 21, pp. 229-232 Akan, O., Allen, R., Helms, M., Spralls, S. 2006. Critical tactics for implementing Porters generic strategies. Journal of Business Strategy, 27(1), pp. 43-53 8. TIME PLAN In 6 months of the dissertation 2 weeks will be dedicate to introduction 1 month will be dedicated to Literature Review. 2 months for data analysis. 1 month for research methodology. 1 month for conclusion

Spreading the Message: The Nature and Paradox of Christian Broadcasting :: Essays Papers

Spreading the Message: The Nature and Paradox of Christian Broadcasting Sit down on any given Sunday morning, turn on your TV, and you are bound to happen upon a religious program of some sort. It was the 1980’s that saw the powerful phenomenon of the religious broadcast emerge. No longer were game shows, soap opera’s, and Billboard Top 20 the biggest draw to the family television set and radio, but rather Billy Graham and Jerry Falwell. With their joyful church choirs, clean-pressed preacher suits, and booming messages of hope, protection, and salvation, religious broadcasts of church-services, evangelism rallies, and other such events and programs became popular and powerful television and radio fare. Over 130 million people were drawn to their radio and television sets, which together reached more people than all of the nation’s churches combined. This phenomenon continues today into the 21st Century, as the religious broadcast has come to find its staple and permanent place in both the consciousness and the home. The relationship between broadcasting and religion has become increasingly complex, and many books have been written on the subject. Media scholars such as Peter G. Horsfield and Quentin Schultze have dedicated their lives and careers to researching and understanding the religious broadcasting phenomenon, and there are other innumerable supporters and critics. While I am personally largely supportive of religious broadcasting, there are some specific points and relationships with which I have come to be concerned about. In this essay I shall focus on the relationship between the religious television show and its presentation, both aesthetic and suggestive. From there I will also be asking some questions, such as, what is the nature of the religious broadcast in light of and in comparison to secular television? How does the entertainment factor affect the viewers experience and understanding? What secular connotations are suggested through religious broadcasting, and how do they affe ct the viewer’s religious experience? These questions and other will be addressed as I delve into the complexity that is religious television. Many scholars, theorists, and clergymen are positive and optimistic about the current importance of religious broadcasting and what the future holds for this type of media. Religious broadcasting involves a new approach to a problem as old as the Bible, in that it is the revolutionary way in which to introduce un-reached individuals to the messages of redemption, hope, and salvation generously offered by a loving God.

Pervasive Developmental Disorders Essay

The pervasive developmental disorders (PDDs) represent a spectrum of difficulties in socialization, communication, and behavior. Autism is the best recognized and most frequently occurring form of a group of the PDDs. Because most of the research in areas related to communication has been done on autism, we will focus here on this particular PDD. However, we should be aware that autism is probably not the most common disorder on this spectrum. Other types of PDDs include Rett’s Disorder, Childhood Disintegrative Disorder, Asperger’s Disorder, and Pervasive Developmental Disorder Not Otherwise Specified, or PDDNOS (Twachtman-Cullen 1998). This work will also discuss the distinctive features of Asperger’s syndrome, which is believed to be genetically related to autism. Much of what can be said about certain features of autism and PDDNOS applies to other forms of non-autistic PDD. The goal of this research is to provide a framework for understanding cognitive development in children with PDDs. The study will cover criteria for early PDDs diagnosis. The best-known type of PDDs is autistic disorder (variously called autism or infantile autism). The symptoms of autistic disorder typically increase gradually through the child’s second year, reach a peak between 2 and 4 years of age, and then show some improvement. Young children with greater cognitive ability who receive very early intensive intervention may show dramatic improvement at this age, whereas those who are more impaired will make more modest changes. Persons with autistic disorder exhibit major deficits in their ability to relate to others. The child with autistic disorder often appears content to dwell in a separate world, showing little empathic interest in parents or siblings. Unlike the normally developing baby, the child with autistic disorder may not raise his arms to be picked up or may stiffen in protest when his parents try to cuddle him. The children’s lack of social interest may make some of these babies seem like â€Å"easy babies† because they do not seek parental attention, and appear content to remain in their cribs, watching a mobile or staring at their hands. As they get older, such lack of demandingness is recognized for the relative indifference it actually reflects. The child with autistic disorder may not seek others for comfort when she is hurt or upset, finding little consolation in the gentle words and hugs that are so important to other children. Not only do the children not ask for comfort, they typically are quite indifferent to other people’s distress and do not seem to share their joy. A sibling’s tears or a parent’s happiness may elicit no response from the child with autistic disorder. Children with autistic disorder show little interest in the domestic imitation that most children enjoy. For example, unlike the normally developing child, the child with autistic disorder usually does not use his miniature mower to cut the grass like mommy or pretend to shave while he watches daddy. This lack of interest in imitation interferes with one of the primary channels for learning by young children: their ability to model adult behaviors and master them through role play. Social play is one of the primary activities of childhood. A few simple toys can create the backdrop for long hours of companionship. The child with autistic disorder does not know how to join this kind of play, sometimes completely ignoring other children, or perhaps standing on the sidelines, not comprehending how to become part of the group. Not surprisingly, given the range of social deficits they exhibit, children with autistic disorder are very impaired in their ability to make childhood friends. Within the communication domain, impairments are present in a number of linguistic and nonverbal areas, the most fundamental of which are pragmatics and semantics (i. . , the social usage and explicit or implicit meaning of language and gestures). Although linguistic capability varies greatly across the spectrum (from a total absence of speech to highly sophisticated and erudite language), significant impairments in pragmatics and semantics are universal among individuals with PDDs. They communicate primarily to express needs, desires, and preferences, rather than to convey sincere interest in others, or to share exp eriences, excitement, and feelings. Even among those possessing highly sophisticated and complex language, compliments, words of empathy, and expressions of joy in the good fortune of others are very rare. There is little reciprocity, mutuality, or shared purpose in discussions. In addition, speech and gestural forms of communication are poorly integrated, often resulting in awkward and uncomfortable social interactions. Implicit, subtle, and indirect communications are neither used nor perceived. Expressive communication tends to be explicit, direct, and concrete. During discussions, persons with autism often fail to prepare their speaking partners for conversational transitions, new topics, or personal associations. This can result in digressive, circumstantial, and tangential comments and discussions. It would appear as though persons with autism assume that others are implicitly aware of their experiences, viewpoints, attitudes, and thoughts. The fashion in which these deficits are manifest is influenced by age, overall cognitive level, temperament, and the presence of sensory or physical limitations. In toddlers, for example, impaired pragmatics may be manifested by significant limitations in reciprocal eye contact, responsive smiling, joint attention (mutual sharing of interests and excitement), and social imitative play. In addition, socially directed facial expressions, instrumental and emphatic gestures, and modulation of speech prosody (intonation, cadence, and rate) are rarely used to complement speech, communicate feelings and attitudes, or moderate social discourse. Among preschool children, impairments in symbolic functioning (e. g. , language) are accompanied by serious limitations in pretense (e. g. ymbolic, imaginative, creative, and interactive play). Pragmatic impairments among adolescents with Asperger’s syndrome may be manifested by one-sided, pedantic discussions, with no attempt to involve speaking partners by acknowledging and integrating their experiences, ideas, and viewpoints into conversations. Sincere attempts by others to engage in reciprocal conversations may be met with a lack of acknowledgment, annoyance, and disinterest. Comments or questions that are â€Å"snuck in† by the listener may be experienced as rude interruptions, prompting the directive, â€Å"Wait! I’m not done talking yet† (Bernabei, Camaioni & Levi 1998). The result is a monologue or lecture that often includes abrupt changes of topic and the introduction of unexplained personal associations. This lack of conversational reciprocity suggests that persons with AS and high-functioning autism inherently assume that the listener is implicitly aware of their own experiences, viewpoints, and intent. Because the relaying of factual and concrete information is the primary goal of â€Å"social† dialog among those with ASD, the communication of subtle attitudes, viewpoints, and emotions (particularly secondary emotions, such as embarrassment, guilt, and envy) are largely irrelevant and superfluous. Therefore, emphatic gestures, informative facial expressions, and vocal modulation lack essential meaning for them. The result is that persons with autism generally disregard nonverbal cues and fail to incorporate them into their own discussions. Because this component of social communication often conveys essential information regarding feelings, attitudes, and opinions, an inability to identify, interpret, and produce nonverbal cues can have a highly detrimental effect on social interactions and relationships. Given these impairments, it is not surprising that verbal and nonverbal aspects of communication are poorly integrated, and that subtlety and nuance are rarely conveyed. Figurative and inferential language is another area of communication that is impaired in autism, largely due to a combination of deficits in abstract and conceptual thought, social reciprocity, and appreciation of the subtleties of social communication. Persons with ASD are highly literal and concrete in their language and thought processing, typically failing to understand metaphor, irony, sarcasm, and facetiousness. As a result, comments are often misinterpreted and discussions misunderstood. In addition, in an effort to remain true to the facts, comments and questions are often presented in an overly direct, straightforward, and â€Å"brutally honest† manner, lacking appropriate tact and sensitivity (Szatmari, Jones, Fisman, Tuff, Bartolucci, Mahoney 1995). This can cause embarrassment and distress for the listener and confusion for the speaker with AS. Both may become angry and resentful; the listener, because of emotional distress and perceived mistreatment; the speaker, because of the seemingly unjustifiable overreaction and a negative attitude displayed by the listener. From the perspective of the person with AS, the listener responded in a rude and ungrateful manner to comments that were intended to be informative, useful, and corrective. The emotional distress, embarrassment, and attack on self-esteem experienced by the listener are relatively foreign to the individual with autism. Interestingly, principles, rules, and codes of behavior can be interpreted in a highly concrete and rigid manner. This can result in insensitive and hurtful comments and behavior, because exceptions to the rule, adjustments to unexpected social contingencies, and appreciation for the spirit (not simply the letter) of the law are relatively foreign to those with autism. There is little awareness that rigid adherence to unavoidably flawed rules can result in a situation that is antithetical to the underlying intent of the rule itself. One of the dinning features of autism and Asperger’s syndrome is that of rigidity and inflexibility in response to minor change and transition in the environment and daily routines. This insistence on sameness and invariance can be highly impairing, because the precipitants of these reactions often are of little social significance and do not disturb the smooth functioning of the social world. It is as though persons with autism depend on these inanimate markers of space and time because the social priorities that typically direct schedules and routines have little meaning and significance for them. Asperger’s Syndrome has been associated with cognitive strength since Hans Asperger first described the disorder in the 1940s. When he wrote of children who sounded like â€Å"little professors,† Dr. Asperger (1944/1991) was describing not only their pedantic tone but also their cognitive abilities. The assumption of adequate cognitive skill was reiterated when the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) stated that individuals with Asperger’s Syndrome show â€Å"no clinically significant delay in cognitive development† (Willey 2001). Asperger’s syndrome (AS) was added as a new â€Å"official† diagnosis when DSMIV and ICD-10 were published. In the past, children with AS were sometimes referred to as having schizoid personality, or schizotypal personality, and PDD, NOS. It is now recognized as distinct from autism. AS differs from autism in a number of key ways: first, children with AS may not be detected as early because they may have no delays in language, or only mild delays. In fact, it is usually not until parents notice that their child’s use of language is unusual, or their child’s play is also unusual, that concern sets in. Unlike autism, where the vast majority of children also experience some degree of mental retardation, children (and adults) with AS are rarely mentally retarded although many have low-average intelligence. Children with AS are sometimes described as â€Å"active, but odd† – not avoiding others the way autistic children often do, but relating in a more narrow way, usually centering activity around their own needs and peculiar interests. In fact, having one or more areas of narrow, encompassing interest is highly characteristic of those with AS. Parents often ask whether AS is the same thing as â€Å"high-functioning autism. Research studies have addressed this question, and the answer is â€Å"no† (Fombonne, Simmons, Ford, Meltzer & Goodman 2001). One main difference is that children with AS tend to have fairly comparable verbal and nonverbal levels of intelligence, while higher functioning (that is, less cognitively impaired) autistic children tend to have nonverbal IQs that are markedly higher than their verbal IQs. Another key feature of AS is the presence of intense, preoccupying interests that generally are unusual in nature and highly restricted and narrow in scope and breadth. An impressive store of factual knowledge is accrued on relatively esoteric topics; however, this knowledge is rarely utilized for functional, socially meaningful purposes. Rather, factual knowledge is pursued for its own intrinsic value to the AS individual. In addition, children and adults with AS tend to be physically awkward, uncoordinated, and poor in judging visual-spatial perspective (often failing to maintain comfortable interpersonal space during social interactions). With regard to neuropsychological functioning, verbal abilities are generally much better developed than are nonverbal abilities (e. . , perceptualmotor, visual-spatial). In a majority of cases impairments are present in executive functions, including working memory, organization, and cognitive-set flexibility. Although children with AS are thought to show no general cognitive delay, there is actually a great deal of variability in the specific abilities of individuals. In spite of mass media suggestions that individuals with AS grow up to be scientists or software engineers, we do not yet have data to support this connection. For most children, the PDDs last a lifetime. Although early intervention for many young children with autistic disorder, Aspereger’s disorder, and PDDNOS has produced major developmental changes, the technology has not yet reached the point where the majority of children make the degree of change that allows them to blend imperceptibly into their peer group. As a result, although most children with PDDs benefit in important ways from treatment, many still become adults with PDDs or some significant residuals of PDDs. There are no details of what causes PDDs. There appears to be a genetic contribution to at least some kinds of autistic disorder. For example, Fragile X syndrome is a chromosomal disorder than long has been linked to mental retardation and more recently has been shown to be related to autistic disorder. This disorder gets its name from a narrowing near the end of the long arm of the X chromosome that sometimes makes the tip fragile. Fragile X syndrome shows an X-linked (sex gene-linked) recessive pattern of inheritance. As a result, this disorder typically is transmitted to boys by their mothers. Fragile X syndrome accounts for a small but significant number of boys diagnosed with autistic disorder. General support for the notion that the symptoms of autistic disorder reflect underlying physiological dysfunction comes from research showing that autistic disorder occurs more often than would be predicted by chance among children whose mothers had German measles during pregnancy, that these children experienced a higher than expected rate of problems during pregnancy or birth, and that they are at greater risk for seizures than other children. Findings such as these raise important questions about where in the brain abnormalities may occur and how these neurochemical, biochemical, or neurological factors may be linked specifically to the development of the language, social, affective, and behavioral symptoms that characterize autistic disorder and the other PDDs. The process of accurate diagnosis and classification is an essential endeavor in medicine, because it is key to ensuring validity and reliability, enabling etiological research, and identifying effective methods of treatment. Although ASDs are not medical illnesses in the classical sense, they do result from neurodevelopmental abnormalities that affect social, communicative, and behavioral functioning in fundamental ways. The autism is not a unitary condition with a single etiology, pathogenesis, clinical presentation, and treatment approach; rather, it is a group of related conditions that share many clinical features and underlying social-communicative impairments. The fundamental purpose of arriving at an accurate diagnosis is to promote meaningful research that will eventually lead to effective treatment and an ultimate cure. Accurate diagnosis also enables investigators, clinicians, educators, and parents to communicate clearly, effectively, and efficiently. Ideally, a valid and reliable diagnosis should convey a great deal of information about developmental strengths and weaknesses, short- and long-term prognosis, and treatments that are most likely to be effective. Both basic and applied research endeavors are enhanced by improvements in diagnosis and classification. During recent years, efforts have been made to identify ASD as early in life as possible, in order to begin implementing educational and treatment interventions; providing families with education, support, and community resources; and reducing the stress and anxiety families experience as a result of incorrect or misleading diagnoses. The importance of an early diagnosis is supported by findings of improved linguistic, cognitive, and adaptive functioning as a result of intensive early intervention. Studies have begun to appear in the research literature assessing the reliability and stability of autism diagnoses made during the early preschool years. Experienced clinical investigators have demonstrated that an accurate diagnosis of autism can be made in the second and third years of life. However, accuracy depends on the completion of a comprehensive, interdisciplinary assessment, one that includes the use of standardized diagnostic instruments in conjunction with clinical expertise. Nonetheless, even among experienced clinicians and investigators, false positive and false negative diagnoses are sometimes made. Investigators have begun to examine clinical variables that may be predictive of treatment response and general prognosis. For example, Handleman & Harris (2001) found that preschool children with autism who exhibited low baseline levels of social avoidance experienced significantly more social and linguistic progress than did their high-avoidance counterparts following 6 months of intensive incidental teaching and pivotal response training (provided in an inclusive setting). A complementary strategy for assessing the validity of AS is to examine the pattern of associated symptomatology. In this regard, a recent study investigated emotional and behavioral disturbance (psychopathology) in 4 to 18-year-olds with HFA and AS. The Developmental Behavior Checklist (DBC), an informant-based instrument completed by parents and teachers, was used to assess psychopathology. The DBC contains the following six subscales: disruptive, self-absorbed, communication disturbance, anxiety, antisocial, and autistic relating. Children and adolescents with AS exhibited high levels of psychopathology, particularly disruptive behavior, anxiety, and problems with social relationships. The best documented approach to the treatment of people with PDDs is a form of behavior therapy called applied behavior analysis. Since the mid-1960s, when Ivar Lovaas and his colleagues demonstrated that children with autism responded to carefully planned applied behavior analytic techniques, there has been extensive research on the use of these methods to treat the PDDs, especially for autistic disorder, Asperger’s disorder, and PDDNOS (Durand 1990). Three decades of research have contributed to the development of a substantial array of specific behavioral treatment techniques and of documentation to support the efficacy of these methods in treatment of PDDs. This research also has demonstrated the essential role that parents can play in the treatment of their children by providing consistency of intervention between home and school, or even in some cases as the child’s primary therapist.